National Child Welfare Workforce Institute Communications Guide: How to advance organizational goals through effective messaging, storytelling and public relations

The NCWWI Communications Guide helps child welfare programs’ initiate or improve their existing communications strategies to build public support, strengthen the workforce, improve partnerships, increase community collaboration, and enhance perceptions. Communication strategies support sustainable systemic change in service of equitable and just outcomes for children, youth, and families. The Guide illustrates:

• Positive impacts of communication and public relations efforts for child welfare programs.
• Examples of how to shift the narrative about child welfare programs.
• Strategies to develop messaging that will resonate with audiences.
• Suggested channels and products to get the word out.