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Strength in Numbers: How does data-driven decision making affect firm performance?

This article examines whether performance is higher in firms that emphasize data­-driven decision making. The research shows that firms that use data-driven decision making gain 5-6% higher outputs and productivity compared to what was expected.

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Author(s): 
Brynjolfsson, E., Hitt, L. M., and Kim, H. H.
Year of Publication: 
2011
Workforce themes: 
Resource Type: 
Journal article - open access
Language: 
English
Section: 
Resource Database